There are many reasons for publishing a corporate history book, but all have the same core intent: to inspire stakeholders with your story at an important point in history—and to do so in a timeless medium that speaks of your organization’s endurance, standard of excellence and stature.
A well-done book not only preserves a company’s story. It reminds people of their common heritage and shared future. It unifies far-flung people and operations and helps instill a long-term view plus a sense of community, pride, strength and confidence. It enhances your image and reputation, and gives management a way to connect with important audiences, be they employees, customers, shareholders, community leaders, legislators, benefactors, next-generation family members or the news media.
When might you publish a book? Anytime you’ve reached an important milestone or are embarking on major change. A book is a great way to honor those who have brought you to where you are, to leverage history or a shared story into present success or to prepare people to take the next step into the future. Here are some events that our clients have launched or supported with a book: