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Business Book Publishing:

Strong corporate culture as a mergers and acquisitions marketing tool

Strong Corporate Culture and Performance

With powerful storytelling and imagery, a corporate history book from Greenwich Publishing Group will highlight the common threads that already existed between merging companies. In compelling, human terms, it will identify what each entity brings to the table and detail the synergies now that the companies are one. Most important, the book will point your employees and other stakeholders to a shared and prosperous future.

Greenwich Publishing has produced such books for a number of clients, among them Kimberly-Clark and Anadarko Petroleum Corp. Kimberly-Clark published its book to celebrate accomplishments, position the new company and facilitate the cultural transition after the acquisition of Scott Paper Inc. Anadarko used its book to celebrate its own 20 years of independence while sending strong messages to employees and investors about corporate culture and performance after the 2006 acquisitions of Western Gas Resources and Kerr-McGee. In both cases, our books helped bind multiple cultures—helping the merged companies’ people understand the history and traditions of the other while defining the potential of the newly created enterprises. The books were enthusiastically received by all audiences, including employees, retirees, customers and the financial community.

We invite you to explore Shared Values: A History of Kimberly-Clark at: http://www.greenwichpublishing.com/greenwich_kimberlyclark.html

Contact Greenwich Publishing Group to learn more about how our business book publishing services can support strong corporate culture and performance.

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