“By far the greatest difficulty [in a merger] is not on the financial side, but on the cultural side. Good mergers occur quickly, somehow integrating people from two companies into one team. Bad mergers result in two teams that never come together and wind up working against each other.” —Wayne Sanders, former CEO of Kimberly-Clark, who published a corporate history book with Greenwich Publishing Group when his company merged with Scott Paper Co.
—Wayne Sanders, former CEO of Kimberly-Clark, who published a corporate history book with Greenwich Publishing Group when his company merged with Scott Paper Co.
When organizations merge or enter into strategic partnerships of various kinds, the most important job is to effectively manage the melding of corporate cultures. The achievements of the once-independent organizations must be honored. The vision of the unified company must be clear and well-articulated. Desired values, beliefs and behaviors must be defined, explained and showcased.
A corporate history book from Greenwich Publishing Group can serve as a vital tool to facilitate a successful transition, enabling buy-in and engendering mutual respect among the employees of both organizations. Our books also help assure those beyond your workforce—shareholders, customers, suppliers and community leaders, for example—that the merged entity will become a better-performing version of itself, while reassuring them that the core business values, brand strength and key commitments will remain in place.
By celebrating the achievements and vision of your organization—and the organization with which you are merging—a corporate history book from Greenwich Publishing Group can help you more effectively bring two cultures together.
Contact Greenwich Publishing to learn more about how our business book publishing services can support strong corporate culture and performance.